Tuesday, August 17, 2010
Radio and Television
Radio and television (which at the level I'm covering them are similar enough to treat as two aspects of the same technology) are entirely different beasts.
With radio and television, content could be broadcast quickly, even immediately ("live"), to any number of people around the country or the world. The customer had to invest in technology capable of receiving these transmissions, but the general public found radio and television more then compelling enough to invest billions of dollars in.
Fast forwarding to today, we find that content with broad appeal can be broadcast profitably, news-type content can be broadcast multiple times per day (entire channels can be dedicated to what is essentially the same hour of content, like CNN), increasing the frequency of transmission to "hours" from "days". "Niche" content can also succeed on a smaller scale, though there is still a relatively high break-even point. The schedules of broadcast content started its intricate dance with the American public as each started to schedule their lives around each other.................
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